Morgan de Toi is a Parisian fashion brand celebrated for its chic, feminine designs that blend elegance with modern flair. Founded in 1987 by sisters Odette Barouch and Jocelyne Bismuth, the brand evolved from a family lingerie business into a global label known for its iconic heart-shaped logo and the slogan “Morgan de toi” . Today, Morgan offers a wide range of stylish apparel and accessories tailored to contemporary women, emphasizing silhouette-enhancing cuts and sophisticated details . With nearly 1,000 points of sale across over 30 countries, Morgan continues to deliver high-quality, affordable fashion that captures the essence of Parisian allure .